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How to seize global trade opportunities for your business

Discover the steps you can take to leverage global trade opportunities for your business and kick-start your global exports journey.

Identify trade opportunities with the Global Trade Helpdesk, get to know the basics of trade with tailored guides and courses, showcase your products abroad with the ATA Carnet, and learn to leverage your intellectual property assets.

Step 1: Identify global trade opportunities 

Are you ready to step into the world of global trade and see your products and services travel the globe? The first step in your trade journey is to explore commercial opportunities internationally. 

How to get started:

Export Potential Map 

Spot products, markets and suppliers with export potential and opportunities for export diversification. 

Brought to you by the International Trade Centre 

Global Trade Helpdesk 

Explore trade opportunities and access information about imports, market dynamics, tariffs, regulatory requirements, and potential buyers. 

Powered by the International Trade Centre in partnership with ICC 

Step 2: Understand the basics of global trade 

Trading goods and services across borders comes with its own set of rules and practices. Whether you are importing or exporting products – or looking to establish a commercial presence in a foreign market. Mastering key trade processes will give you a lasting competitive edge.  

How to get started: 

Guide to Export/Import 

Everything you need to know about rules and standard practices of export-import trade, customs requirements, contractual arrangements, financing trade and organising logistics 

Export/Import Certificate 

Learn the basics of doing business across borders with ICC’s international trade certification, offered by the ICC Academy. 

These publications and solutions are available in English only. Contact your local ICC national committee to enquire about the availability of translations.

Step 3: Showcase your products abroad 

Out of sight, out of mind. To secure visibility in foreign markets, successful exporters frequently showcase their products at trade fairs, exhibitions and roadshows with potential customers and distributors. This is a powerful means to build demand for your products and establish relationships with potential customers. 

How to get started: 

ATA Carnet 

Avoid paying duties and taxes at customs when temporarily exporting and importing your products in over 80 countries/customs territories. 

Step 4: Leverage your IP assets 

Global trade offers both opportunities to leverage your intellectual property (IP) assets and grow your business, as well as specific IP risks that need to be properly measured and addressed. When operating internationally, IP is an important consideration in respect of your providers, licensors, customers and competitors.

How to get started: 

WIPO IP Diagnostics 

Identify your IP assets and receive recommendations on your IP and business competitiveness.  
Powered by the World Intellectual Property Organization in partnership with ICC 

Everything you need to know to kick-start your export journey – in one click