In another appointment, David Fares, Vice President Government Relations at News Corporation, was selected to lead the Commission’s Working Group on Digital Media.
The announcement comes at an important juncture as the commission revises the global codes that serve as the foundation for most national self-regulatory marketing systems around the world, and guides practices in countries where local systems are not yet established.
“Our commission is strengthened with the addition of leaders who work daily with the new frontier practices that are shaping all industry,” said John Manfredi, former Proctor and Gamble Senior Executive and Chair of ICC’s Marketing and Advertising Commission. “Our new leaders will help us revise and develop principle-based codes that set high standards for current practice and guidance for the conduct of the not-yet-developed techniques of the future.”
Eve Magnant has been with Publicis since 1991 in a number of capacities, including as Partner at Publicis Consultants in charge of corporate communication and crisis management for many clients, mostly international companies and brands, and later as Corporate Communication Director for Publicis Groupe.
As a member of the Steering Committee of ICC’s Business Action for Responsible Marketing and Advertising initiative, Ms Magnant has also played an integral role in the development of a joint ICC/INSEAD educational module that will be used to train future practitioners on the do’s and don’ts of responsible marketing communications.
Brent Sanders leads the advertising, promotions and retail legal team at Microsoft. He isalso the primary legal counsel to the Senior Vice President and Chief Marketing Officer. Responsible for the legal management of Microsoft’s global advertising and marketing campaigns, Mr Sanders and his team serve as trusted advisors to several thousand marketers and retail professionals at Microsoft.
He is a member of the Association of National Advertisers Legal Affairs Committee, the Children’s Advertising Review Unit Supporters Council of the Better Business Bureau and Chairs ICC’s US national committee’s Commission on Marketing & Advertising.
David Fares is responsible for coordinating News Corporations’ positions on international media, intellectual property and e-commerce policy and regulatory issues, and advocating those positions to the US and foreign governments and international organizations. He has played an active role setting out US and EU frameworks for self-regulation of interest-based advertising. In his role as Chair of the Working Group on Digital Media, he will lead ICC’s effort to develop globally applicable guidance.
ICC has been a major rule-setter in international advertising self-regulation since 1937, when the ICC Commission on Marketing and Advertising first issued the ICC code on Advertising Practice – one of the most successful examples of business self-regulation ever developed. The revision of the Consolidated ICC Code of Advertising and Marketing Communication Practice (2006) is underway, and the new global code is anticipated in the third quarter of 2011.
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