Marketing and Advertising

The International Chamber of Commerce (ICC) has released a toolkit to ensure responsible and compliant advertising self-regulation.

New protection for Internet users and detailed standards for marketers selling to them are highlighted in a newly revised code of global marketing practice.

The International Chamber of Commerce has appointed Eve Magnant, Vice-President, Corporate Social Responsibility Director for Publicis Groupe, and Brent Sanders, Associate General Counsel with Microsoft Corporation, to serve as Vice-Chairs of the Commission on Marketing and Advertising.

Last month, just ahead of the US administration change, marketers and advertisers from around the world gathered in Washington, D.C. to participate in a roundtable on the future of self-regulation, held by ICC.

Self-regulation, a system capable of addressing radical changes in the media world, is continually proving its importance in the global environment of the 21st century. This point was underscored at an ICC event highlighting the benefits of self-regulation in countries where the legal framework is unclear or insufficient.

As rapidly developing technology and seismic shifts in the media world transform marketing and advertising, self-regulation has never been more important. Highlighting this point, ICC Mexico, in coordination with the Mexican Council for Self-regulation and Advertising Ethics and the United States Council for International Business, organized a forum on self-regulation in advertising on 15 November 2007 in Mexico City.

To address new ethical challenges brought on by a rapidly-changing media landscape, the International Chamber of Commerce (ICC) has published a consolidated and expanded version of its advertising and marketing codes.