Marketing and Advertising

ICC welcomes European Commission’s Green Claims Directive

ICC has welcomed a recently published European Commission proposal for a directive on substantiation and communication of explicit environmental claims (Green Claims Directive), underscoring the EC’s commitment to combat greenwashing and misleading environmental claims.

ICC Morocco meeting ends with declaration to build a self-regulatory system

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Self-regulation, a system capable of addressing radical changes in the media world, is continually proving its importance in the global environment of the 21st century. This point was underscored at an ICC event highlighting the benefits of self-regulation in countries where the legal framework is unclear or insufficient.

ICC Mexico event spotlights self-regulation in advertising

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As rapidly developing technology and seismic shifts in the media world transform marketing and advertising, self-regulation has never been more important. Highlighting this point, ICC Mexico, in coordination with the Mexican Council for Self-regulation and Advertising Ethics and the United States Council for International Business, organized a forum on self-regulation in advertising on 15 November 2007 in Mexico City.