The Benefits of Advertising Self-Regulation in Ensuring Responsible and Compliant Advertising

In this report, the International Chamber of Commerce outlines the benefits of advertising self-regulation for promoting consumer confidence and a robust marketplace where consumer choice and trust thrive.

Advertising and other forms of marketing communications are vital means of communicating between marketers and customers. They help to create efficient markets, both nationally and internationally, promote economic development and bring significant benefits for both consumers and companies, as well as for society in general.

Whatever the model, the goals of advertising and marketing self-regulation are the same worldwide: to demonstrate and ensure that the industry, and particularly advertisers, are compliant, and to produce responsible advertising with sound ethical standards of marketing and advertising practice to promote consumer confidence, a level competitive playing field, and a robust marketplace where consumer choice and trust thrive1.

In this report, ICC outlines the importance of advertising self-regulation in promoting consumer confidence, a level competitive playing field, and a robust marketplace where consumer choice and trust thrive.

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