ICC International Code of Direct Selling

ICC International Code of Direct Selling

The ICC Code of Direct Selling is intended primarily as an instrument for self-regulation and self-discipline, but may also be used by the Courts as a reference document within the framework of applicable legislation.

ICC expects business operators to respect and endorse the Code both in the spirit and to the letter. It is recommended as a daily reference source for everyone involved in direct selling.

The Code is intended to achieve the following objectives:

  • demonstrate responsibility and good practice in direct selling across the world;
  • enhance overall public confidence in direct selling;
  • respect privacy and consumer preferences and to provide effective consumer protection;
  • promote fair competition and free enterprise;
  • provide effective practical and flexible solutions;
  • minimise the need for detailed governmental and/or inter-governmental legislation or

Structure of the Code

The Code is constructed as a system of ethical rules for the various phases and aspects of the direct selling process. It has been divided into four chapters:

  • Basic principles
  • Conduct towards consumers
  • Conduct towards direct sellers
  • Responsibility, substantiation and implementation
Share This

The International Chamber of Commerce has launched Incoterms® 2020, an update of the renowned regulations that define the responsibilities of buyers and sellers operating in the international trade system.

Sign up to our news alerts today to receive the latest news and information about the Incoterms® rules.