Teniendo esto en cuenta, ICC/ESOMAR recomiendan la aplicación mundial del Código, que se propone cumplir los siguientes objetivos:
- Establecer las normas éticas que deberá cumplir el investigador de mercados;
- Incrementar la confianza del público en la investigación de mercados, subrayando los derechos y garantías de que dicho público disfruta según este Código;
- Subrayar la necesidad de contar con el consentimiento correspondiente cuando se recogen las opiniones de niños o adolescentes;
- Garantizar la libertad del investigador de mercado para buscar, recibir e impartir información (tal como se contempla en el artículo 19 del Pacto Internacional de Derechos Civiles y Políticos de Naciones Unidas);
- Minimizar la necesidad de legislación o regulación gubernamental y/o intergubernamental.
- ICC Framework for Responsible Environmental Marketing Communications
- ICC Framework for Responsible Alcohol Marketing Communications (2019)
- Framework for Responsible Food and Beverage Marketing Communications 2019
- ICC Advertising and Marketing Communications Code
- Mobile supplement to the ICC Resource Guide for Self-Regulation of Interest Based Advertising
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