- SME and entrepreneurship
Digital Commerce Labs
Are you an entrepreneur looking to boost your digital skills? Sign up now to the Digital Commerce Labs, a free-of-charge training programme powered by ICC and TikTok.
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In a digital economy, be a digital savvy business.
ICC and TikTok have joined forces to create the Digital Commerce Labs, a free-of-charge programme designed to help businesses and entrepreneurs build a strong digital presence, reach more customers and grow confidently in today’s digital economy.
How does it work?
The Digital Commerce Labs consists of three key components: community events, online modules and virtual classrooms. The programme will launch in several waves to ensure maximum engagement and impact in each region. Applications are considered on a rolling basis.
Programme timeline
| Waves | Community events* | Online modules | Virtual classrooms* |
|---|---|---|---|
| Wave 1: Brazil, Colombia, Mexico, Peru and Nigeria | Starting May 2026 and throughout the year (country-specific) | August 2026 | September/October 2026 |
| Wave 2: Argentina, Ghana, Kenya, South Africa and Thailand | Starting October 2026 and throughout the year (country-specific) | Q4 2026 | Q1 2027 |
| Wave 3: To be confirmed | Didn’t find your country in the first two waves? Sign up to be notified when Digital Commerce Labs come to your region. | ||
*Places are limited and subject to availabilities. Only registered participants will be contacted to attend these sessions.
Unlock new digital opportunities and take your business to the next level
Why should you be part of the Digital Commerce Labs?
The Digital Commerce Labs help your business harness the potential of digital commerce through a comprehensive three-step approach:
Community-building events
- An opportunity to connect and network with fellow entrepreneurs
- Exclusive list of speakers, including industry leaders and successful local businesses
- Available to pre-registered participants only
Self-paced online modules
- Theory on content creation, multichannel marketing and optimisation with AI tools
- Self-paced modules and evaluations (4-5 hours total)
- Easily accessible through a mobile-friendly learning platform
- Pre-assessment to guide you to the right lessons
- Developed by experts from your region who understand your needs
- Certificate of completion at the end of the modules
Virtual classrooms
- Apply what you learn in practice through guided sessions
- Workshops, tools demonstrations, collaborative exercises and more
- Easily accessible through a mobile-friendly learning platform
- Led by local experts and trainers, from ICC, TikTok and beyond
Frequently asked questions
Digital Commerce Labs goes beyond standalone learning resources by combining practical training, networking and expert-led support into one integrated programme. While TikTok tutorials and ICC resources provide valuable content on their own, Digital Commerce Labs offers a structured learning journey that includes community events, self-paced online modules and interactive virtual classrooms where participants can apply their knowledge, engage with experts and connect with fellow entrepreneurs.
The programme is specifically designed for micro, small and medium-sized enterprises, with content tailored to the realities and challenges faced by businesses in each participating market. Participants benefit not only from learning resources, but also from real-world examples, practical exercises and a platform-agnostic approach to digital commerce, exposing them to a variety of tools, strategies and business perspectives while becoming part of a broader entrepreneurial community.
In short: instead of simply accessing information, participants gain a guided, hands-on experience designed to help them put digital commerce strategies into practice and accelerate business growth.
Digital Commerce Labs is designed for entrepreneurs and micro, small and medium-sized businesses that want to strengthen their digital capabilities, attract more customers and grow through digital commerce, regardless of their sector or level of digital experience.
Whether you are just starting your digital journey or already selling online, the programme provides practical tools, expert guidance and learning opportunities tailored to your stage of growth.
Multiple representatives from the same business are welcome to register and participate.
We understand that entrepreneurs and business owners have busy schedules. That is why the programme is designed to be flexible.
The self-paced online modules take approximately 4-5 hours in total and can be completed at your own pace. Participants who successfully complete the modules and assessments will receive a certificate of completion.
Additional time commitments depend on the events and virtual classrooms you choose to attend. Community events are typically half-day sessions, while virtual classrooms generally last between 1.5-2 hours.
No. You can participate in the activities that best fit your schedule. However, we encourage participants to engage in all components of the programme to maximise their learning experience and networking opportunities.
You will receive instructions and access details by email once you have registered to the programme by filling out this form, and before each programme component begins.
No. Participation in Digital Commerce Labs, including events, online modules and virtual classrooms, is completely free of charge.
No. Registration for the Digital Commerce Labs programme and registration for individual events are separate steps. After joining the programme, you will be able to register for available events and activities as they are announced
About our partners
The Digital Commerce Labs is created in collaboration with TikTok and powered by ICC Academy.
If you have more questions about the Digital Commerce Labs, please contact us at digitalcommercelabs@iccwbo.org.
