- SME and entrepreneurship
Digital Commerce Labs
Are you an entrepreneur looking to boost your digital skills? Sign up now to the Digital Commerce Labs, a free-of-charge training programme powered by ICC and TikTok.
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In a digital economy, be a digital savvy business.
ICC and TikTok have joined forces to create the Digital Commerce Labs, a free-of-charge programme designed to help businesses and entrepreneurs build a strong digital presence, reach more customers and grow confidently in today’s digital economy.
How does it work?
The Digital Commerce Labs consists of three key components: community events, online modules and virtual classrooms. The programme will launch in several waves to ensure maximum engagement and impact in each region. Applications are considered on a rolling basis.
Programme timeline
| Waves | Community events* | Online modules | Virtual classrooms* |
|---|---|---|---|
| Wave 1: Brazil, Colombia, Mexico, Peru and Nigeria | Starting May 2026 and throughout the year (country-specific) | July 2026 | September 2026 |
| Wave 2: Argentina, Ghana, Kenya, South Africa and Thailand | Starting October 2026 and throughout the year (country-specific) | Q4 2026 | Q1 2027 |
| Wave 3: To be confirmed | Didn’t find your country in the first two waves? Sign up to be notified when Digital Commerce Labs come to your region. | ||
*Places are limited and subject to availabilities. Only registered participants will be contacted to attend these sessions.
Why should you be part of the Digital Commerce Labs?
The Digital Commerce Labs help your business harness the potential of digital commerce through a comprehensive three-step approach:
Community-building events
- An opportunity to connect and network with fellow entrepreneurs
- Exclusive list of speakers, including industry leaders and successful local businesses
- Available to pre-registered participants only
Self-paced online modules
- Theory on content creation, multichannel marketing and optimisation with AI tools
- Self-paced modules and evaluations (4-5 hours total)
- Easily accessible through a mobile-friendly learning platform
- Pre-assessment to guide you to the right lessons
- Developed by experts from your region who understand your needs
- Certificate of completion at the end of the modules
Virtual classrooms
- Apply what you learn in practice through guided sessions
- Workshops, tools demonstrations, collaborative exercises and more
- Easily accessible through a mobile-friendly learning platform
- Led by local experts and trainers, from ICC, TikTok and beyond
Unlock new digital opportunities and take your business to the next level
About our partners
The Digital Commerce Labs is created in collaboration with TikTok and powered by ICC Academy.
If you have more questions about the Digital Commerce Labs, please contact us at digitalcommercelabs@iccwbo.org.
