Marketing & advertising

ICC International Code of Direct Selling

  • 11 November 2016

ICC International Code of Direct Selling

The ICC Code of Direct Selling is intended primarily as an instrument for self-regulation and self-discipline, but may also be used by the Courts as a reference document within the framework of applicable legislation.

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ICC expects business operators to respect and endorse the Code both in the spirit and to the letter. It is recommended as a daily reference source for everyone involved in direct selling.

The Code is intended to achieve the following objectives:

Structure of the Code

The Code is constructed as a system of ethical rules for the various phases and aspects of the direct selling process. It has been divided into four chapters: