Competition in generative AI and virtual worlds

Generative AI is a rapidly evolving field of artificial intelligence capable to produce novel and realistic content, such as text, images, audio or video, based on existing data or models. Generative AI has a vast range of applications across numerous sectors and domains, such as education, entertainment, health, finance, manufacturing, and public services. Virtual worlds are immersive digital environments that simulate physical or imaginary worlds and allow users to interact with them for different purposes, such as entertainment, education, social networking, or business.

What does the global business community think about competition in generative AI?

This paper, intended for the European Commission, mirrors businesses’ experiences with and view on competition in generative AI and virtual worlds.

In the paper, ICC  

• highlights the need for a balanced and evidence-based approach when assessing the impact of generative AI and virtual worlds on competition and innovation.
• notes that competition law should not be used to address wider societal or ethical concerns associated with generative AI, such as biased content or intellectual property rights.
• suggests utilising policy instruments like sector-specific regulations, self-regulation or codes of conduct to address competition, innovation, and ethical concerns effectively while avoiding unnecessary regulatory burdens that could impede the growth and development of generative AI technologies and virtual worlds.
• invites the European Commission to take into account both the benefits and potential risks of these technologies, as well as the diversity, dynamism and individual characteristics of the markets and industries where they are deployed.
• encourages the European Commission to foster dialogue and cooperation with other jurisdictions and international organisations to ensure a coherent global framework for generative AI that supports innovation and competition, while respecting human rights and fundamental values.

By contributing business views and input, ICC helps the European Commission address the challenges posed by these new technologies and maintain competition in the EU Single Market.

While the comments were intended for the European Commission, the following actors may gain valuable insights:

• Businesses in the industry, including those involved in generative AI and virtual worlds
• Public authorities shaping policies and regulations related to generative AI and virtual worlds

Should you have any further questions, contact us.