Businesses worldwide are using social networks as one of the primary means of communication with customers, partners, employees, and influencers. Participation in the social economy is an essential marketing tool and companies benefit from the additional exposure, increased traffic to the website, improved search rankings, new business partnerships, more qualified leads and improved sales.
The ICC webinar will feature Ekaterina Walter, Social Media Strategist, Intel Corporation, United States. Ms Walter works at the intersection of high-tech and integrated marketing – driving global strategies and helping colleagues to leverage new media in support of business goals.
“Social media is a critical channel for an effective communication with your customers,” Ms Walter said. “Conversation is the new currency in the social age. Businesses need to become savvy – and fast – if they want to stay relevant and show their customers that they are heard, that they matter.”
By attending this web-based seminar, participants will learn:
– What social media is about
– How to get started
– How to use social channels effectively in business
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