ICC Marketing Commission

APEC Trade Committee agrees to advance on ad standards

ICC Global governance

Prior to the 3-4 February meeting of the Asia-Pacific Economic Cooperation (APEC)’s Committee on Trade and Investment (CTI) in Indonesia, each of the lead representatives of the 21 member economies were urged by ICC to support work advancing advertising standards in the region.

Mexico forum promotes industry leadership in responsible advertising

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With globalization bringing sea changes not only in the production and distribution of goods and services but also in marketing and publicity, advertising needs to be considered both within the rights that protect freedom of expression and in a context of social responsibility, a recent forum organized by ICC Mexico concluded.

Advertising and marketing community in China adopts ICC-based code

Global taxation

Beijing The new code is significant for its effort to model the global best practice of the ICC code and as the first code for China that results from cooperation of the three advertising associations representing different segments of the industry – advertisers, agencies and media.

New ethical code guides marketing communications worldwide

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To address new ethical challenges brought on by a rapidly-changing media landscape, the International Chamber of Commerce (ICC) has published a consolidated and expanded version of its advertising and marketing codes.