ICC has unveiled the first official Mandarin translation of the Consolidated ICC Code of Advertising and Marketing Communications Practice (ICC Code), the recent version of a document first published in 1937.
ICC Marketing Commission
Quickly find the news or speech you are looking for:
Prior to the 3-4 February meeting of the Asia-Pacific Economic Cooperation (APEC)’s Committee on Trade and Investment (CTI) in Indonesia, each of the lead representatives of the 21 member economies were urged by ICC to support work advancing advertising standards in the region.
The International Chamber of Commerce (ICC) is pleased to announce the appointment of Sheila Millar, Partner, Keller and Heckman to the post of Vice-Chair, Commission on Marketing and Advertising.
With globalization bringing sea changes not only in the production and distribution of goods and services but also in marketing and publicity, advertising needs to be considered both within the rights that protect freedom of expression and in a context of social responsibility, a recent forum organized by ICC Mexico concluded.
New protection for Internet users and detailed standards for marketers selling to them are highlighted in a newly revised code of global marketing practice.
Beijing The new code is significant for its effort to model the global best practice of the ICC code and as the first code for China that results from cooperation of the three advertising associations representing different segments of the industry – advertisers, agencies and media.
To address new ethical challenges brought on by a rapidly-changing media landscape, the International Chamber of Commerce (ICC) has published a consolidated and expanded version of its advertising and marketing codes.
The International Chamber of Commerce (ICC) has published updated Guidelines on Marketing and Advertising using Electronic Media that address recent developments in the field of digital media and other technologies.