New ICC Framework clarifies do’s and don’ts for responsible marketing of alcohol
A new global resource has been published by the ICC Commission on Marketing and Advertising to help strengthen self-regulation for marketing alcohol.
ICC framework
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Experts developing framework for responsible marketing of alcohol
Heeding the call of industry to ensure robust rules are well understood and coherently applied across markets, the ICC Commission on Marketing and Advertising is developing a new global framework for responsible marketing communications of alcohol.
