Counterfeit and pirated products put the health and safety of consumers worldwide at risk while robbing governments, businesses and communities of tax revenues, profits and legitimate jobs. The negative impacts of counterfeiting and piracy are projected to drain US$4.2 trillion from the global economy and put 5.4 million legitimate jobs at risk by 2022.
Today, counterfeiters are capable of reproducing food and beverages brands, medicines, electronics and electrical supplies, auto parts and everyday household products. Meanwhile copyright pirates have created multi-million dollar networks capable of producing, transporting and selling their unauthorized music, videos and software.
A disorder of this magnitude undermines economic development, a sound market economy system and open international trade and investment.
No legitimate business or country is immune to the impact of counterfeiting and piracy, and no single actor can successfully fight the battle alone.
ICC urges government action and resources to strengthen intellectual property rights enforcement, seeking significantly higher benchmarks for government performance against counterfeiting and piracy at the national, regional, multi-lateral and international level.
Serving as a leading voice for business in pressing for stronger IP enforcement on a global scale ICC’s Business Action to Stop Counterfeiting and Piracy (BASCAP) works to address the global scourge of counterfeiting and piracy.
As ICC’s anti-counterfeiting and piracy arm, BASCAP has called on G20 leaders to make counterfeiting and piracy, and protection of IP rights, a higher priority for their governments.
This direct intervention has resulted in official statements on the importance of protecting intellectual property and we continue to encourage world leaders to turn these declarations into concrete action.
ICC believes that a critical element in the fight against counterfeiting and piracy is increased awareness of what IP is and why it’s such a valuable part of the global economy. This is behind the BASCAP drive to develop a series of papers that underscore the many reasons that IP needs to be protected and respected.
Recognising that more needs to be done to protect consumers from the risks of counterfeiting and piracy, BASCAP also works to raise awareness among the public on the harms associated with purchasing and consuming counterfeit and pirated products.
BASCAP engages with national consumer protection agencies, IGOs and the private sector to develop and embed anti-counterfeiting and piracy strategies in national consumer protection efforts and has undertaken extensive research to understand the factors and the mindset that drive consumers to purchase counterfeit and pirated products.
The outcome of this research has led to the development of an awareness campaign that aims to change consumer perceptions through straightforward messages that show counterfeiting and piracy is a real problem that affects everyone.