The ICC Advertising and Marketing Communications Code 

Latest publications for advertisers and marketers​

In addition to the the Advertising and Marketing Communications Code, the ICC and its partners publish regular updates, toolkits and frameworks to help you navigate the changing landscape.​

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The ICC Advertising and Marketing Communications Code has been the global backbone of self-regulation in marketing communications since 1937. Since then, the code has been updated 11 times to respond to new technologies, an evolving media landscape and shifting social and environmental expectations.​

As well as updating the main code, ICC publishes additional guidance, frameworks and publications to support advertisers and marketers to stay updated on the latest advice. Our frameworks also address key issues that are not included in the main code, such as responsible alcohol marketing and responsible food and beverage marketing.​

ICC is part of a global ecosystem of self-regulatory organisations which also produce helpful guidance. Where relevant, our publications include links to further reading from our partners globally, including ICAS, EASA and the WFA. Explore the latest guidance below.

Download the latest publications