The ICC Intellectual Property Roadmap – Current and emerging issues for business and policymakers
This 2014 edition has been restructured to better reflect the way businesses consider and deal with IP, that is, as an asset which can be used to create value for the company, for consumers and for society as a whole, and which has to be managed accordingly.
Intellectual property (IP) continues to be a dynamic and constantly evolving field, closely tied to technological, economic, political and social changes.
The changing geo-economic landscape has led to a growing interest in IP as a strategic tool by business communities in different countries. Governments in various countries are also looking to IP to help build sustainable economic growth, whether they be emerging economies seeking to build up their economic base, or more mature economies wanting to maintain their competitive edge in the global market. The increased ease of communications and travel has also led to more cross-border business – and IP – transactions and exchange. This brings with it the need for a level playing field and coherent rules worldwide. Business can play an important role in helping governments understand the type of IP infrastructure necessary to stimulate the growth of innovative and creative industries and to encourage technology transactions.
The accelerating pace of developments in information and other technologies and the trend towards more collaboration in innovation are all having a major impact on how IP is used, licensed and protected. The emergence of new Internet applications and platforms, the increasing ubiquity of mobile devices and Internet, ever-increasing bandwidth and changing consumer behaviour are making IP owners reconsider their strategies and models for distributing, commercializing and controlling their intellectual assets in the electronic environment.
The role of IP in society – especially patents and copyright – continues to be the subject of lively debate, both at national and international level. The practical workings of IP also continue to be misunderstood. Business has to actively engage in these debates and explain how IP is used in practice to support innovation and creation.
This 2014 edition of ICC’s flagship intellectual property publication “The ICC Intellectual Property Roadmap: Current and Emerging Issues for Business and Policymakers” has been restructured to better reflect the way businesses consider and deal with IP, that is, as an asset which can be used to create value for the company, for consumers and for society as a whole, and which has to be managed accordingly. An introductory chapter describing developments with an impact on IP protection is followed by chapters on creating value from IP, obtaining IP assets, enforcing IPR, and the interaction between IP and other policy areas. Each section explains the background and the current landscape as well as provides some perspectives for the future.
Sections on several new topics have been added, including IP management and licensing, patent quality, harmonization and streamlining of trademark rules, trademark restrictions on packaging, nontraditional marks and innovation. Domain names are no longer relegated under trademarks but treated as IP assets in their own right. Other sections have been streamlined to focus on current issues. The introductory chapter on developments having an impact on IP rights has been extensively updated for this new edition, as have been the sections on trademarks, trade secrets, domain names, litigating IP rights, enforcement on the Internet, counterfeiting, sustainable economic development and climate change.
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