ICC and Mind the Bridge launch the 2021 Corporate Startup Stars Awards

  • 23 March 2021

ICC and Mind the Bridge announced the official launch of the 2021 Corporate Startup Stars competition as part of the MENA Digital Scaleup Summit in Dubai.

The official kick off of the 2021 edition of the “Corporate Startup Stars Awards”  was announced today in Dubai  as part of the MENA Digital Scaleup Summit hosted by the Dubai Future Foundation and United Nations Economic and Social Commission for West Asia (ESCWA) and supported by the Dubai Chamber, in the presence of ICC Secretary General John W.H. Denton AO and Amy Neale, Senior Vice President, Mastercard (2020 Corporate Startup Star).

The celebration of Best Practices and Role Models in Open Innovation – taking place under the European Commission’s Startup Europe Partnership initiative – was organised by Mind the Bridge in collaboration with ICC and its Centre of Entrepreneurship.

For the second year running, Mind the Bridge and ICC will work together to identify the world’s top 50 Corporate Startup Stars, including the most active corporates in open innovation. The ultimate goal is to identify best practices worldwide in corporate-startup collaboration, whether through procurement, licensing, partnerships, accelerators, venture builders, CVCs, acquisitions, and other dedicated internal programmes, such as intrapreneurship.

Alberto Onetti, Chairman Mind the Bridge said: “Unfortunately there is no silver bullet in open innovation. There are multiple approaches that are continuously evolving over time. That’s why it is important to continue to track best practices at international level. The ultimate goal of Corporate Startup Stars is to identify role models and to incentivise others to follow suit.”

Marco Marinucci, Mind the Bridge CEO said: “The Global Corporate Startup Stars (CSS) awards recognises and celebrates innovation across the world in all of its diverse forms. Whereas once, Silicon Valley was the bastion of  open innovation and all countries wished to emulate and copy Silicon Valley, these days are foregone as each region and country across the world finds their own way to innovate and celebrate their successes. That’s why we decided to kick-off the 2021 edition from the Middle East, also to recognise forward looking initiatives such as the Expo 2020 Dubai and the ICC-ESCWA Centre of Entrepreneurship in Beirut.”

Participation in the 2021 edition of the Corporate Startup Stars Awards is free of charge and open to companies from all industries and all regions of the world. Applications should be submitted on the brand-new Corporate Startup Stars website no later than June 20th. Winners will be announced in December in Paris.

Categories and Special Awards include:

ICC Secretary General John W.H. Denton AO said: “We are delighted to announce the launch of the 2021 Corporate Startup Stars Awards. Over the past year, businesses of all sizes – especially startups and SMEs – have responded to the COVID-19 pandemic with innovation and resilience. It’s important that we fully recognise these startups for their ambition and ingenuity through the Corporate Startup Stars Awards, so that they can inspire others and lead the global recovery.”

The evaluation process is coordinated by a judging committee, composed of the following exceptional professionals:

The evaluation is based on information submitted by the participating companies and external dedicated research. Startups’ nominations complement the evaluation process.