Privacy Notice Regarding Google Ads and Google Analytics

1. What Personal Data We Collect

When you interact with our website, we collect the following types of personal data through Google Ads and Google Analytics technologies:

• Anonymized IP address
• Online identifiers, such as cookies and device/browser IDs
• Information on user interactions, including:
  • Page views
  • Clicks
  • Conversions (e.g., form submissions, registrations)
• Behavioral data, such as:
  • Time spent on site
  • Events triggered (e.g., button clicks, video views)
  • Navigation paths through the site
• Remarketing data, including:
  • Users who visited specific pages or performed specific actions
• Special categories of data: No sensitive personal data (e.g., health, religion, political opinions) is collected or processed.

2. Purposes of Data Processing

We process this data for the following purposes:

• Conversion Tracking: To measure actions like registrations, downloads, or purchases.
• Remarketing/Retargeting: To display relevant ads to users who visited the website but did not complete desired actions.
• Audience Targeting: To build anonymized user segments (e.g., users who visited but didn’t register).
• Analytics: To evaluate website performance and improve content and user experience.
• Attribution: To understand how users arrived at our site (e.g., via ads, search, direct traffic).

3. Legal Basis for Processing

We rely on the following legal bases for processing personal data via Google Ads:

• Consent (Article 6(1)(a) GDPR):
  • Obtained via our cookie consent banner / Consent Management Platform (CMP) before any marketing or analytics cookies are set.
  • Applies to all Google Ads-related cookies and tracking technologies.
• Legitimate Interest (Article 6(1)(f) GDPR):
  • Used only for strictly necessary cookies (e.g., essential session cookies), which do not require consent.
• Users must explicitly consent to marketing and analytics cookies before Google Ads or Google Analytics begins processing their data.

4. Third-Party Data Sharing and International Transfers

• No personal data (e.g., names, email addresses) is shared with Google unless explicitly configured.

5. How You Can Withdraw Consent or Object to Processing

You have control over your data and can manage your preferences at any time:

• Withdraw Consent:
  • Use our website’s cookie banner or Consent Management Tool to revoke your consent at any time.
• Browser Settings:
  • Adjust your browser settings to block or delete cookies.
• Google Ads Personalization:
  • You can opt out of personalized ads from Google at:
     https://www.google.com/settings/ads

6. Google’s Privacy Policies

For more information about how Google collects, uses and shares your personal data, see Google’s privacy policies:

• Google Ads Privacy & Terms: https://policies.google.com/privacy
• Google’s Advertising Privacy: https://policies.google.com/technologies/ads

7. Data Minimization & Retention

We implement strong data minimization and retention practices to ensure GDPR compliance:

• No personal data (e.g., names, email addresses) is passed to Google via URLs, tags, or parameters.
  • We explicitly avoid configuring URLs or tracking parameters that contain personal data.
• Anonymization measures are in place.
  • Where Analytics is used alongside Ads, we anonymize IP addresses and avoid user-level identifiers unless consent is given.
• Appropriate data retention periods are configured.
  • Data collected via Google Analytics is set to automatically expire after 14 months.
• Only the minimum amount of personal data necessary is collected to achieve the purposes stated in section 2 above.