Putting the circular economy into motion
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Environment and sustainability
ICC, in cooperation with EY, has identified the key barriers that companies face when adopting circular business models and presents avenues for policymakers and businesses to overcome them and accelerate the transition to the circular economy.
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Without urgent action, global waste is expected to increase by 70%, totalling more than 3 billion tonnes by 2050, according to the World Bank. This is equivalent to filling three garbage trucks every second.
With no thought given to reusing materials, the linear economy is a wasteful system that harms our planet and creates missed opportunities for business.
To change this, the world needs to move from a linear to a circular economy.


In 2023, the world was estimated to be only 7.2% circular. This is a decrease from 9.1% over the past five years, due primarily to increasing virgin material extraction. This means that of the more than 100 billion tonnes of materials extracted from the planet annually, only 7.2% were cycled back into the global economy (Circle Economy Foundation).

Don’t waste
our future
#BreakTheBarriers


Embrace multilateral cooperation to address barriers globally
Harmonise laws, regulations and technical specifications to level the playing field for companies across the globe and align them with the innovations and evolution of the circular economy
Incorporate technical expertise in policymaking to allow for more granularity and bring all key stakeholders and organisations to the table
Move the Basel Convention beyond circularity

Let’s put the circular economy into motion
#BreakTheBarriers

A circular economy is an economic model that aims to maximise the economic value of materials by optimising resource efficiency and promoting longer use, reuse, and recycling.
100% circularity is not realistic or feasible. For example, it is not possible to
recover 100% of a car tire – parts of it become dust particles during use or are lost on the road.
Circular business models help reduce the use of resources and support the integration of circular principles into product lifecycles. They do so by making products easier to reuse and collect while optimising handling, reprocessing and transportation.
There is a general misconception that circularity is the same as recycling. However, there is more to a circular economy than recycling which is only one of the so-called “R-strategies”. They are key pillars of a circular economy and crucial to extending the lifespan of materials and products.
The circular economy is pivotal for achieving climate and sustainable development goals and must be included in the COP28 outcomes. With this paper, ICC, on behalf of the global business community, underscores the importance to move from the 'take-make-use-waste' model to a sustainable, resource-efficient circular economy. Scaling these efforts requires a more supportive environment from governments to enable a faster and broader transition.
This policy brief takes a deep dive into the potential of the circular economy and the role of innovation in waste management with a focus on challenges in shipping waste for research purposes. It includes case studies that demonstrate how current laws and regulations impact company investments in circular innovations.