Marketing & advertising

ICC announces new leadership of Global Marketing and Advertising body

  • 8 July 2025

ICC has announced the appointment of a new leadership team for the ICC Global Marketing and Advertising Commission. The commission is the guardian of the globally recognised ICC Advertising and Marketing Communications Code, the essential framework for industry self-regulation, updated in 2024.

Following a robust response to a call for nominations leveraging input from ICC’s global network of national committees, the commission’s new leadership has been confirmed for a three-year mandate, reflecting ICC’s commitment to expertise and effective governance.

The new leaders are:

Chair:

  • Alice Himsworth, Senior Counsel, Google (United Kingdom)

Vice-Chairs:

  • Ludovic Basset, Director General, European Advertising Standards Alliance (Belgium)
  • Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein and Selz PC (United States)
  • Alexander Montgomery, Principal Corporate Counsel, Microsoft (United States)
  • Gabriel Peeradon, Founder and Regional Managing Director, Yell International (Thailand)
  • Victoria N. Uwadoka, Corporate Communications, Public Affairs and Sustainability Lead, Nestlé (Nigeria)

Fayola Ferdinand, Director, Global Policy and Sustainability, Coca-Cola (United States) and Karolina Gutiez, Corporate Communications Senior Manager, Schneider Electric (Brazil) also continue in their roles as commission Vice-chairs.

“This new team brings a wealth of experience across sectors and regions, ensuring that the commission remains at the forefront of shaping responsible marketing practices globally. We are confident that this dynamic leadership will drive ICC’s strategic priorities and further strengthen trust in marketing and advertising standards worldwide.”

ICC Global Marketing and Advertising Commission Manager Georgiana Degeratu

Learn more about ICC’s work marketing and advertising or how to get involved.