- SME and entrepreneurship
Digital Commerce Labs
The Digital Commerce Labs, powered by ICC and TikTok, aim to support micro-, small-, and medium-sized enterprises by tapping into the world of digital commerce.
In a digital economy, be a digital savvy business.
ICC and TikTok have joined forces to create the Digital Commerce Labs, a free-of-charge programme designed to help businesses and entrepreneurs build a strong digital presence, reach more customers and grow confidently in today’s digital economy. With its comprehensive approach, the Digital Commerce Labs are designed to support businesses of all maturity levels — whether you’re taking your first step online or ready to scale.


Why should you be part of the Digital Commerce Labs?
The Digital Commerce Labs help your business harness the potential of digital commerce through three complementary components:
Community-building events (online and in person)
Connect and inspire fellow entrepreneurs in your region, expand your network and hear from industry leaders how digital trends are shaping your market.
Self-paced online modules (4 hours)
Strengthen your digital presence by creating impactful content, choosing the right sales channels and tapping into next generation AI tools to prepare your business for growth.
Virtual classrooms
Learn from regional experts who will help you drive local impact, then apply what you learn through expert-guided sessions, tool demos and collaborative exercises.

Unlock new digital opportunities and take your business to the next level
How does it work?
- The Digital Commerce Labs programme is free of charge for all micro-, small-, and medium-sized enterprises in eligible markets.
- The programme will launch in 10 markets across Africa, Latin America and Thailand. More regions will be added according to demand.
- Applications are considered on a rolling basis. However, places for community events and virtual classrooms will be limited to ensure participant engagement.
- Upon completion of the programme, participants will receive a recognised certification.
