CODE INTERNATIONAL ICC/ESOMAR DES ETUDES DE MARCHE ET D’OPINION
Ce code a été conçu avant tout comme un cadre d’auto-regulation. C’est dans cet esprit que l’ICC et ESOMAR recommandent son utilisation à l’échelle mondiale.
Les objectifs du Code sont les suivants :
- Définir les règles déontologiques que les professionnels des études de marche doivent respecter
- Favoriser la confiance du public envers les études de marché en soulignant les droits et les mesures de protection dont il bénéficie en vertu de ce Code
- Souligner la nécessité de mesures de précaution spécifiques lorsque l’étude recueille l’opinion d’enfants ou de jeunes
- Protéger la liberté qu’ont les professionnels des études de marché de rechercher, recevoir et transmettre les informations (conformément à l’article 19 du Pacte international de l’ONU relatif aux droits civils et politiques)
- Minimiser la nécessité du recours aux législations et réglementations gouvernementales et intergouvernementales.
- ICC Framework for Responsible Environmental Marketing Communications
- ICC Framework for Responsible Alcohol Marketing Communications (2019)
- Framework for Responsible Food and Beverage Marketing Communications 2019
- ICC Advertising and Marketing Communications Code
- Mobile supplement to the ICC Resource Guide for Self-Regulation of Interest Based Advertising
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