Best Practices for Removing Fakes from Online Platforms
BASCAP’s ‘Best Practices for Removing Fakes from Online Platforms’ provide a blueprint for effectively removing fakes from online platforms.
With online retail shopping growing rapidly, the Internet has become particularly vulnerable to counterfeiters and pirates. Legitimate websites are being used to sell counterfeits and other websites have been created solely for the purpose of selling fakes.
Consequently, the March 2015 BASCAP Report: Roles and Responsibilities of Intermediaries – Fighting Counterfeiting and Piracy in the Global Supply Chain dedicated a full section to addressing steps intermediaries can take to prevent the infiltration of counterfeits and pirated materials available to online shoppers.
The BASCAP Best Practices for Removing Fakes from Online Platforms were developed through extensive research and suggestions put forward by brand owners since publication of March 2015 study and were launched during the IACC-BASCAP conference on 18 May 2015.
The objectives of the Best Practices are to help companies:
- Improve the understanding of the scope and availability of best practices;
- Evaluate the effectiveness of measures undertaken;
- Identify areas that merit greater attention; and
- Gauge progress over time.
Ultimately, it’s the customer who is at risk, and BASCAP contends that consistent and enduring application of these practices on all platforms is the best defense of the supply chain against online counterfeiting and the best protection of online shoppers from fraud.