Marketing & advertising

ICC facilitates stakeholders meeting in China on responsible marketing

ICC Internet governance

ICC teamed up with the International Advertising Association (IAA) in Beijing the day after the IAA 43th World Advertising Congress to bring together international stakeholders attending the congress and local government, companies and experts to discuss responsible marketing in China.

Mexico forum promotes industry leadership in responsible advertising

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With globalization bringing sea changes not only in the production and distribution of goods and services but also in marketing and publicity, advertising needs to be considered both within the rights that protect freedom of expression and in a context of social responsibility, a recent forum organized by ICC Mexico concluded.

Advertising and marketing community in China adopts ICC-based code

Global taxation

Beijing The new code is significant for its effort to model the global best practice of the ICC code and as the first code for China that results from cooperation of the three advertising associations representing different segments of the industry – advertisers, agencies and media.

New ethical code guides marketing communications worldwide

ICC news & speeches thumbnai

To address new ethical challenges brought on by a rapidly-changing media landscape, the International Chamber of Commerce (ICC) has published a consolidated and expanded version of its advertising and marketing codes.