Beijing The new code is significant for its effort to model the global best practice of the ICC code and as the first code for China that results from cooperation of the three advertising associations representing different segments of the industry – advertisers, agencies and media.
To address new ethical challenges brought on by a rapidly-changing media landscape, the International Chamber of Commerce (ICC) has published a consolidated and expanded version of its advertising and marketing codes.
The International Chamber of Commerce (ICC) has published updated Guidelines on Marketing and Advertising using Electronic Media that address recent developments in the field of digital media and other technologies.
Searching for our various rules, standards, guidelines or reference works? Browse through our “Find a document centre.”
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Research and analysis on key challenges facing business and the global economy in the 21st Century.
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All-encompassing data on trade and export finance products and transactions.
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ICC’s UK-based anti-crime arm combatting all forms of commercial crime.
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- Tel.: (+33) 1 49 53 29 07
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