Code of Marketing

Advertising and marketing community in China adopts ICC-based code

Global taxation

Beijing The new code is significant for its effort to model the global best practice of the ICC code and as the first code for China that results from cooperation of the three advertising associations representing different segments of the industry – advertisers, agencies and media.

New ethical code guides marketing communications worldwide

ICC news & speeches thumbnai

To address new ethical challenges brought on by a rapidly-changing media landscape, the International Chamber of Commerce (ICC) has published a consolidated and expanded version of its advertising and marketing codes.