A Spanish edition of the International Chamber of Commerce’s global resource to help strengthen self-regulation for marketing alcohol has been launched today in Mexico City at a meeting of the ICC Mexico Commission on Marketing and Advertising.
Code of Marketing
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ICC has unveiled the first official Mandarin translation of the Consolidated ICC Code of Advertising and Marketing Communications Practice (ICC Code), the recent version of a document first published in 1937.
ICC has produced a tool to help companies and trade associations self-regulate online behavioural advertising (OBA) using global principles published in the Consolidated ICC Code of Advertising and Marketing Communications Practice in 2011.
Asia-Pacific Economic Cooperation (APEC) economies came together to set out common principles for advertising self-regulation and agreed on the importance of the Consolidated ICC Code of Advertising and Marketing Practice as an essential foundation.
The International Chamber of Commerce (ICC) today released a revised Framework for Responsible Food and Beverage Marketing Communications, intended to provide an updated and relevant self-regulatory tool.
An engaging roster of top consumer protection and advertising self-regulation experts from the United States and around the world made the line-up of speakers at an ICC seminar on Consumer Savvy Marketing held in New York City on 7 June.
ICC last month presented the ICC Framework for Responsible Environmental Marketing Communication to the United Nations Environment Programme (UNEP) International Workshop on Product Sustainability Information.
ICC has appointed Brent Sanders, to serve as new Chair of its Commission on Marketing and Advertising.
With globalization bringing sea changes not only in the production and distribution of goods and services but also in marketing and publicity, advertising needs to be considered both within the rights that protect freedom of expression and in a context of social responsibility, a recent forum organized by ICC Mexico concluded.
New protection for Internet users and detailed standards for marketers selling to them are highlighted in a newly revised code of global marketing practice.