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A Spanish edition of the International Chamber of Commerce’s global resource to help strengthen self-regulation for marketing alcohol has been launched today in Mexico City at a meeting of the ICC Mexico Commission on Marketing and Advertising.
The International Chamber of Commerce (ICC) presented the ICC Framework for Responsible Marketing Communications of Alcohol to self-regulatory organizations (SROs) at the annual meeting of the International Council on Advertising Self-Regulation (ICAS) in Amsterdam this month.
A new global resource has been published by the ICC Commission on Marketing and Advertising to help strengthen self-regulation for marketing alcohol.
Heeding the call of industry to ensure robust rules are well understood and coherently applied across markets, the ICC Commission on Marketing and Advertising is developing a new global framework for responsible marketing communications of alcohol.
