Marketing & advertising

Mexico forum promotes industry leadership in responsible advertising

ICC news & speeches thumbnai

With globalization bringing sea changes not only in the production and distribution of goods and services but also in marketing and publicity, advertising needs to be considered both within the rights that protect freedom of expression and in a context of social responsibility, a recent forum organized by ICC Mexico concluded.

Advertising and marketing community in China adopts ICC-based code

Global taxation

Beijing The new code is significant for its effort to model the global best practice of the ICC code and as the first code for China that results from cooperation of the three advertising associations representing different segments of the industry – advertisers, agencies and media.