An engaging roster of top consumer protection and advertising self-regulation experts from the United States and around the world made the line-up of speakers at an ICC seminar on Consumer Savvy Marketing held in New York City on 7 June.
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Marketers and corporate counsel are invited to meet rules-writers and enforcers to find out if they are ‘consumer savvy’ at a half-day conference on how to navigate the changing landscape of advertising and marketing regulations.
The International Chamber of Commerce (ICC) is pleased to announce the appointment of Sheila Millar, Partner, Keller and Heckman to the post of Vice-Chair, Commission on Marketing and Advertising.
ICC last month presented the ICC Framework for Responsible Environmental Marketing Communication to the United Nations Environment Programme (UNEP) International Workshop on Product Sustainability Information.
ICC has appointed Brent Sanders, to serve as new Chair of its Commission on Marketing and Advertising.
A new ICC web-based seminar will be offered on Thursday, 5 April to help businesses of all sizes, chambers and others expand their reach through social networks.
With globalization bringing sea changes not only in the production and distribution of goods and services but also in marketing and publicity, advertising needs to be considered both within the rights that protect freedom of expression and in a context of social responsibility, a recent forum organized by ICC Mexico concluded.
New protection for Internet users and detailed standards for marketers selling to them are highlighted in a newly revised code of global marketing practice.
The International Chamber of Commerce (ICC) today called on the Australian government to reject proposed regulations requiring tobacco product packaging to be stripped of trademarks and product designs differentiating one brand from another.
Beijing The new code is significant for its effort to model the global best practice of the ICC code and as the first code for China that results from cooperation of the three advertising associations representing different segments of the industry – advertisers, agencies and media.