As technology, media and consumer tastes continue to rapidly change and evolve, brand owners, advertisers and regulators are struggling to keep pace.
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Government and advertising industry participants from APEC economies have come together to discuss improved operation of a self-regulatory organization at a workshop on advertising standards.
The International Chamber of Commerce (ICC) is pleased to announce the appointment of Ximena Tapias Delporte as Vice-Chair of the ICC Commission on Marketing and Advertising.
ICC teamed up with the International Advertising Association (IAA) in Beijing the day after the IAA 43th World Advertising Congress to bring together international stakeholders attending the congress and local government, companies and experts to discuss responsible marketing in China.
A Spanish edition of the International Chamber of Commerce’s global resource to help strengthen self-regulation for marketing alcohol has been launched today in Mexico City at a meeting of the ICC Mexico Commission on Marketing and Advertising.
ICC has unveiled the first official Mandarin translation of the Consolidated ICC Code of Advertising and Marketing Communications Practice (ICC Code), the recent version of a document first published in 1937.
The International Chamber of Commerce (ICC) presented the ICC Framework for Responsible Marketing Communications of Alcohol to self-regulatory organizations (SROs) at the annual meeting of the International Council on Advertising Self-Regulation (ICAS) in Amsterdam this month.
The ICC Secretariat and national committees in the Asia-Pacific region have urged members of the Asia-Pacific Economic Cooperation (APEC) Committee on Trade and Investment (CTI) to support a proposal – put forward in February by China and Australia – for capacity building to develop advertising standards.
A new global resource has been published by the ICC Commission on Marketing and Advertising to help strengthen self-regulation for marketing alcohol.
In a statement issued today, the International Chamber of Commerce (ICC) has called for companies across the digital advertising ecosystem to work together to develop safeguards against advertisement placements that support illegal activity or harm brand reputation.