Marketing & advertising

With so much to look back on over the last year, we’re wrapping up 2019 with 12 notable achievements of our world business organisation.

As digital marketing practices have become more prominent, ICC is calling for extended responsibility throughout the advertising ecosystem and has published updated frameworks on food and beverage, alcohol, and environmental marketing communications, providing practical guidance to business and helping to protect consumers from false and misleading claims.

Launched today at a conference in New York, the new edition of the flagship ICC Marketing Code raises consumer protection standards around the world and expands rules in the digital realm.

On 23 and 24 August 2017, ICC participated in the fourth Asia-Pacific Economic Cooperation (APEC) workshop on advertising standards in Ho Chi Minh City, Vietnam to discuss the establishment and implementation of effective advertising standards across the Asia-Pacific region.

The International Chamber of Commerce (ICC) is in Cannes, France this week marking the first in a series of events to celebrate the 80th anniversary of the ICC Consolidated Code of Marketing and Advertising Communication Practice (ICC Code).

The International Chamber of Commerce (ICC) unveiled its Statement on Code Interpretation to provide clarity on defining the appropriate age of children and young people when it comes to targeting them in advertising.

Today, the International Chamber of Commerce (ICC) and the World Association for Market, Opinion and Social Research (ESOMAR) have released an important update to the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.

A new International Chamber of Commerce (ICC) statement warns that excessive regulation in the field of advertising and commercial communications could hinder trade and hamper economic growth and development.

Representatives from international and local Chinese companies, industry chambers and academic institutions gathered this week to participate at the launch of the International Chamber of Commerce (ICC) China Commission on Marketing and Advertising.

As technology, media and consumer tastes continue to rapidly change and evolve, brand owners, advertisers and regulators are struggling to keep pace.