Marketing & advertising

ICC publishes updated marketing communications guidelines for business

As digital marketing practices have become more prominent, ICC is calling for extended responsibility throughout the advertising ecosystem and has published updated frameworks on food and beverage, alcohol, and environmental marketing communications, providing practical guidance to business and helping to protect consumers from false and misleading claims.

ICC Marketing Code reaffirmed as global standard at APEC conference

icc advertising marketing code

On 23 and 24 August 2017, ICC participated in the fourth Asia-Pacific Economic Cooperation (APEC) workshop on advertising standards in Ho Chi Minh City, Vietnam to discuss the establishment and implementation of effective advertising standards across the Asia-Pacific region.

3 reasons to celebrate 80 years of the ICC Marketing Code

ICC-Cannes-FCC-marketing

The International Chamber of Commerce (ICC) is in Cannes, France this week marking the first in a series of events to celebrate the 80th anniversary of the ICC Consolidated Code of Marketing and Advertising Communication Practice (ICC Code).