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ICC’s range of voluntary rules, guidelines and codes have become part of the fabric of international trade.

Align your organization with ICC’s unrivalled authority in producing tools for business that are observed and respected worldwide through sponsorship of these activities.

  • ICC Consolidated Code: 80th Anniversary campaign

The ICC Consolidated Code of Advertising and Marketing Communications Practice (the Code) is the gold standard for international best practice and the global reference for international advertising self-regulation.

For the last 80 years, the code has served as the foundation and building block for self-regulatory structures around the world. It has harmonised global best practices across sectors and markets; strengthened self-regulatory organisation remits internationally; and has helped industry build consumer trust because of the high ethical standards it promotes.

As new practices and technologies have evolved, ICC has revised and extended the scope of the Code to assure its usefulness and relevance. Before the code revision process begins in July 2017, demonstrating ICC’s commitment to keeping the Code up to date, ICC will celebrate 80 years of the Code, throwing these benchmark rules and best practices back into the spotlight.

Learn more about our ICC Consolidated Code: 80th Anniversary campaign.