About ICC 

ICC is the world business organization, the only representative body that speaks with authority on behalf of enterprises from all sectors in every part of the world. ICC promotes an open international trade and investment system and the market economy. Business leaders and experts drawn from ICC membership establish the business stance on broad trade and investment policy as well as on vital technical and sectoral subjects. ICC was founded in 1919 and today it groups thousands of member companies and associations from over 130 countries. Within a year of the creation of the United Nations, ICC was granted consultative status at the highest level with the UN and its specialized agencies.

About the ICC Commission on Marketing and Advertising 

ICC has been a major rule-setter in international advertising self-regulation since 1937, when the ICC Commission on Marketing and Advertising first issued the ICC code on Advertising Practice – one of the most successful examples of business self-regulation ever developed.

The Commission on Marketing and Advertising is composed of policy experts from ICC member companies from the marketing and advertising industry, including legal advisors from industrial and commercial enterprises and lawyers in private practice, representing a wide range of national backgrounds and business representative organizations.

ICC’s Commission on Marketing and Advertising works closely with international nongovernmental and intergovernmental organizations involved in marketing and advertising policy-making, such as the World Federation of Advertisers (WFA), the European Advertising Standards Alliance (EASA), the International Advertising Association (IAA) and the Organization for Economic Cooperation and Development (OECD) through its Business and Industry Advisory Committee (BIAC).

Marketing and Advertising achievements and goals submission

2007 achievements

ICC promoted the Consolidated ICC Code on Advertising and Marketing Communication Practice within the developed markets of the EU and North America as well as in emerging markets and high growth areas. Translations in French, Russian, Serbian, Spanish, Swedish and Turkish were added. While raising awareness of the Code and building a network with other organizations, ICC worked to foster better understanding of the role and value of self-regulation and of the practices and models that work best. Two other ICC codes were revised and made available to business, consumers and regulators: the Code of Direct Selling and the ICC/ESOMAR Code on Market and Social Research.

2008 goals

ICC will continue to encourage high ethical standards in marketing by business self-regulation. It will further its efforts promoting the Consolidated Code in emerging markets and high growth areas; focusing special attention on embracing new media. ICC will build on its networks to bring business and organizational partners together to encourage free and open markets in marketing and advertising.